Category: Guides & Ideas

Five Ways for B2Bs to Tap into Social

Today’s average business-to-business (B2B) buyer is 57% of the way toward their purchase decision before even engaging with a sales person, according to a CEB survey. 1. Build social channels filled with prospects and customers.  My experience is that most B2B marketers aren’t focused enough on building high quality social channels. If you’re one of …

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MailChimp Review

When it comes to your business, the old adage “Build it and they will come” just doesn’t hold true. You need to think about ways to best engage your customers. In short, you need email marketing. MailChimp (whose lowest subcription plan begins at $10 per month for up to 500 subscribers) may make you chuckle …

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