We are living the future – Globalization on a simple click thanks to the World Wide Web. Today all communication barriers are down: geographical locations, languages and cultures can be explored and contacted within seconds.
If a business product or service matches the need of the global audience, then it has the potential to target online a worldwide audience and global SEO should be considered. It will open opportunities on an international scale and widen business. The first step of every SEO work and content strategy is to define the correct keywords.
Also in Global SEO the corner stone and foundation of all work is an in-deep keyword research. Reaching out to international audience will only be effectively when doing a proper keyword research from scratch! And like in every keyword research, the first step is to define correctly who is the target audience while considering various variables which will affect the way the target audience search online.
Quality translation still remains the core element of any localisation process. It ensures that the tone of voice reflects the brand identity and helps you convey the brand message consistently across different markets. However, there are a few other factors to bear in mind before the translation phase. One of these is multilingual keyword research for global SEO.
Why is it so important? Multi-language keyword research lays the foundation of every global content strategy because its purpose is to identify what you will be talking about. In order words, it defines the topics you will be covering, the issues you will be addressing and the questions you will be answering. In so doing, it helps your customers find you, wherever they are in the world.
For the reasons explained above, you should never rely on machine translation when conducting multilingual keyword research for global SEO. You might be tempted to use keyword research tools that claim to cater for multiple languages. However, nothing can replace native expertise to achieve high-quality results.
Keyword Research is the cornerstone of any online campaign and understanding how people search, and what they are searching for is the key to success.
What happens once you finally get your multilingual keyword set? The next logical step to increase your international visibility on Google is content optimisation, which includes placing your keywords into the copy so that it follows global SEO rules and best practices.
Translators and copywriters with SEO skills will know exactly which parts of the content Google looks at and will be able to provide you with perfectly optimised translation as well as localised meta-tags to use in your page’s HTML.