About Google Agency Toolkit

There are many great tools Google provide to encourage marketers to spend more with advertisers. Google Agency Toolkit is a collection of tools classified according to the different stages (planning, placement, creation and measurement stages) of an online marketing campaign. Plan – Helps you uncover ideas and insights for your marketing strategies. Google Ad Planner …

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How to Track Social Media In Google Analytics

Does your business use multiple social media platforms? Wondering where you can make improvements? With Google Analytics, you can uncover valuable data about your audience and determine which social media channels drive the most traffic to your website Understanding the power of Google Analytics is important for social media marketers because most businesses use social …

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Digital Marketing Trends for 2017

Planning your digital marketing efforts for the coming year? In this article, I’ll take an in-depth look at what I see as the most significant trends in digital marketing for the year ahead. But, it’s not only my view, since I have ‘crowdsourced’ the importance of the different trends rated by the popularity of each …

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How to predict ROI for SEO fixes

It’s no secret that SEO is one of the most profitable ways to market online. The coveted first place in Google searches can reap huge rewards and great ROI. However, very little is known about which areas of SEO lead to the best ROI and where SEOs should be spending their time. ROI isn’t the …

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What exactly is a marketing cloud?

The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing importance of technology for marketing teams. Marketing Cloud is the platform for delivering relevant, personalized journeys across channels and devices — enabling marketers to deliver the right message at the right time …

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